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145 Tools for Social Media Marketing Companies in Nigeria – The Firebrick Blog

Last updated on December 12th, 2017 at 06:57 pm

Introduction:

Social media marketing companies in Nigeria definitely know that social media marketing is a big part of digital marketing. Some marketers have even said social media is a slang term for the current state of the internet. This means, when digital marketing is the topic, social media marketing has to at least be a subtopic.

The reach social media platforms have is undeniable and every marketer, not just in Nigeria, but all over the world knows that crafting a good social media strategy to help communicate with both existing and potential customers is an excellent way to achieve top of mind awareness as well as influence purchasing decisions.

Why Social Media Marketing Companies in Nigeria Should Use these Tools

Social media marketing tools are catalysts to help increase the effectiveness of your social media marketing. Social media marketing companies in Nigeria that have lots of social media accounts to manage need to manage their time effectively. That is what these tools are primarily for. These are a few simple reasons you should use social media tools.

 The Tools 

The tools have been classified into 9 major categories and there is an “others” category for tools that are very useful but don’t exactly fit into the major categories.

Tools for Social Media Management

Sproutsocial is a social media management software that enables you to organize, schedule and publish social media posts. It also helps in noticing and replying social media mentions of your brand without having to leave the Sproutsocial dashboard. There’s also access to your social media analytics.

Pricing model: Paid subscription with a free trial.

 

Zoomsphere helps agencies set up social media calendars that can be accessed by clients for approval or correction purposes. It can be used to publish posts as well as get insights on the behavior of fans following business pages.

Pricing model: Paid subscription with a free trial.

Post Planner uses its algorithm to find the content a niche audience will most likely engage with or has engaged with positively and delivers them to you so you can publish or republish them.

Pricing model:  Paid subscription.

SlideShare is a platform for sharing presentations, infographics and documents for your social media marketing campaigns.

 Pricing model:  Free.

 

Cloze functions as though it is your personal assistant. It organizes your social feed based on who and what is important to you. It also prompts you when it’s time to reach out to your contacts.

Pricing model: Freemium.

 

IFTTT stands for IF-THIS-THEN-THAT. It enables you create automated triggers between your apps. For example, you can set that if a post is considered as a business account’s latest Instagram post, then share it automatically on Facebook and Twitter.

Pricing model: Freemium.

Agora Pulse is a good way to schedule social media content, publish them, manage your social media inbox and collaborate with team members as well as measure individual performance.

Pricing model: Paid subscription with a free trial.

 

Pagemodo has its own Facebook Ads studio for you to create Facebook ads in a very simplified environment. Pagemodo also provides post scheduling, publishing, and design for social media accounts.

Pricing model: Paid subscription with a free a trial.

ManageFlitter helps you manage multiple twitter accounts as well as schedule posts. It also provides you with analytics.

Pricing model: Freemium.

Commun.it is an automated twitter growth hacking Web application. Commun.it helps you schedule tweets, publish tweets, follow and unfollow people.

Pricing model: Paid subscription with a free trial.

 

Tailwind is for Instagram and Pinterest. It’s for content discovery, schedule, brand monitoring and analytics.

Pricing model: Paid subscription with a free trial.

 

Hootsuite is one of the most popular social media management tools currently. Social media marketing companies in Nigeria can use this tool for post scheduling, publishing, brand monitoring, and analytics.

Pricing model: Paid subscription with a free trial.

 

Postific helps schedule Tweets and Facebook posts automatically to post your content at optimal times. It also helps with lead capture and branded link tracking.

Pricing model: Paid subscription.

 

Buffer is another popular, simple and beautiful software for scheduling social media content and getting analytics on how your posts have performed.

Pricing model: Freemium.

Disqus is a comment management system. This tool will be appreciated when your social media campaigns bring in lots of traffic to your web page and you need to manage numerous comments.

Pricing model: Freemium.

Socialoomph is a tool social media companies in Nigeria can use to send automated DMs, schedule tweets, delete all tweets by an account, create social updates for RSS feed entries and much more.

Pricing model: Freemium.

Zapier functions just like IFTTT. If you skipped to this section, IFTTT is number 7 on the list.

Pricing model: Freemium.

Netvibes is a tool that helps you stay in the loop with content in your niche. It also helps you automate messages that refer solutions or give apologies to customers that have issues using your product or service

Pricing model: Freemium.

 

Onlywire is an affordable tool that helps you submit your published content on numerous social media sites including Medium, Facebook groups, LinkedIn, Tumblr and much more. This tool can also be used for social media post scheduling and publishing.

Pricing model: Freemium.

 

Iconosquare  is a very extensive web application. With Iconosquare, you can search for content using hashtags then repost, schedule posts, publish posts, find influencers using different filters, get detailed analytics on content performance.

Pricing model: Paid subscription with a free trial.

 

Viralwoot schedules post and generates reports for your Facebook, Twitter, and Instagram and Pinterest accounts. It also allows for Google analytics integration.

Pricing model: Freemium.

Dlvr.it is easy to use Social media management platform for content scheduling.

Pricing model: Freemium.

 

Socialreport can be used to track your business reviews, schedule and publish your social media posts. There’s also a social inbox that delivers brand mentions to you so you can jump into the conversation.

Pricing model: Paid subscription with a free trial.

 

Plumlytics uses artificial intelligence to help manage and grow your social media account in relation to your marketing goals. It tells you when best to publish content, shows reports that better help you understand how your business page is engaged and so on.

Pricing model: Request for demo to find out

 

Sendible is one App social media marketing companies in Nigeria can use to make teams collaborate effectively when running a campaign. Creatives can be sent for approval, approved and scheduled for posting all in one dashboard. Brand monitoring and customer relationship management can also be done with Sendible.

Pricing model: Paid subscription with a free trial.

 

Oktopost is a tool that offers social publishing, listening, analytics, management and content curation to its users.

Pricing model: Request a demo to find out.

Statusbrew is a basic social media management tool for audience segmentation and scheduling content on social media platforms.

Pricing model: Freemium.

Mavsocial does the social media management with a visual appeal. Access to stock images to help better present your social media post comes with this tool. A social media calendar for post schedule among other features is also available.

Pricing model: Freemium.

Clearvoice gives you access to a database to search for the best content topics from and then matches you with the best freelancers that fit with the type of content you aim to produce. Clearvoice also helps you publish your content.

Pricing model: Paid subscription.

CoSchedule is a beautiful marketing plan for both solo marketers and digital marketing agencies. It’s very good for team management.

Pricing model: Paid subscription with a free trial.

 

Sumall isn’t just an automation system, it tries to help you grow your business by sending digests that help you improve your metrics.

Pricing model: Free.

Over-Graph offers multiple account management for your social media marketing even for the basic free plan.

Pricing model: Freemium.

 

SocialPilot also allows for multiple social media account management with one SocialPilot account starting at very affordable prices.

Pricing model: Paid subscription with a free trial.

 

MeetEdgar reuses your best content automatically on social media from time to time so as to drive new visitors to your landing page.

Pricing model: Paid subscription.

 

Crowdfire tells you what to do per time so as to grow your followers on social media. It works on this very simple model. Its aim is to help you do the most in the shortest amount of time.

Pricing model: Freemium

eClincher helps with basic monitoring, scheduling, publishing and more on social media platforms.

Pricing model: Paid subscription with a free trial.

 

Grum is very unique. With Grum, you can post content straight to Instagram without using a mobile device

Pricing model: Paid subscription with free a trial.

 

Later is a beautiful social media management automation system that lays emphasis on visual content so it is focused on Instagram. What a free account user gets from this tool is quite enormous.

Pricing model: Freemium.

This feature is available for business pages on Facebook.

Pricing model: Free for Facebook business pages.

 

Yala uses Artificial intelligence to know the best time to automatically post content for you before publishing a post.

Pricing model: Paid subscription with a free trial.

 

Reveal is a platform that helps you automate your Facebook ads. It then sends you important notifications on slack.

Snaplytics can help you schedule and publish both Instagram and Snapchat stories.

Pricing model: Contact support team to find out but there is a free trial period available.

 

Falcon is a tool to help agencies do social listening, publishing, engagement and measure target audience.

Pricing model: Request for a demo to find out.

CXSocial is a social engagement, management and listening tool for agencies.

Pricing model: Request for the demo to find out.

 

SocialWeaver is an efficient social media management software to cover your basic scheduling, publishing and listening needs. Basic and straight to the point.

Pricing model: Freemium

Tools for Social Media Analytics

Sysomos is like any other social media management platform but it offers a robust database for in-depth research and analytics.

Pricing model: Request a demo to find out.

 

This platform claims to offer advanced social media analytics alongside social media management.

Pricing model:  Paid subscription with a free trial.

Twitter analytics helps you get insights on your organic and paid tweets.

Pricing model: Free for Twitter users that use twitter cards or run paid tweets.

Facebook Page Insights shows you the reach, engagement, and other valuable metrics you can measure social media posts by.

Pricing model: Free for Facebook business pages.

Pinterest Analytics helps you better understand the performance of your pins.

Pricing model: Comes Free with a Pinterest account.

 

Quintly offers social media analytics that you can benchmark against your competitors so as to access your growth from a relational point of view.

Pricing model: Paid subscription with a free trial.

Gaggle AMP measures the performance of your staff in regards to how they use social media to promote the company. Social media marketing companies in Nigeria can try this out.

Pricing model: Contact Gaggle AMP to find out.

How Sociable measures key metrics for your social media and content management system accounts.

Pricing model: Paid subscription.

Who Shared My Link as the name implies helps you figure out which Journalists or bloggers shared your link in addition to getting shares stats.

Pricing model: Free.

Simply Measured is a very robust social media analytics tool for easy measurement of the return of investment from social media.

Pricing model: Request for a demo to find out.

 

This Platform is for basic Instagram analytics.

Pricing model: Freemium.

Google analytics is on this list because it shows you the portion of your web page traffic you can accrue to social media.

Pricing model: Free.

True Social Metrics gives you the ability to connect your social media accounts and access all analytics in one view.

Pricing model: Paid subscription with a free trial.

Social Rank helps you manage your Instagram and Twitter followers at once.

Pricing model: Paid subscription with a free trial.

Rival IQ helps you use analytics to know how receptive your audience is to your social media marketing tactics.

Pricing model: Paid subscription with a free trial.

 

Grytics is a platform for Facebook groups analytics.

Pricing model: Paid subscription with a free trial.

 

This tool provides analysis of how each of your blog posts is received on social media. It allows Google analytics integration too.

Pricing model: Paid subscription with a free trial.

Tools for Social Media Monitoring and Listening

LikeAlyzer helps you optimize your Facebook business page by offering recommendations alongside analysis.

Pricing model: Free.

Tweriod helps when it comes to social listening on Twitter. It lets you know when your followers are most likely to be reached so you can start tweeting.

Pricing model: Freemium and one-off Purchase.

This Tool by Moz helps you perfectly understand the behavior of your twitter followers so you can reach out to them strategically.

Pricing model: Free.

Talkwater Alerts notifies you anytime your brand is mentioned online. It also notifies you of specified keywords, events and favorite topics.

Pricing model: Free.

This simple tool by Google lets you monitor new updates on topics you pledge your interest in.

Pricing model: Free.

Trackur enables you to monitor your brand mentions over a very wide scale of social media and content platforms.

Pricing model: Paid subscription with a free trial.

 

Notify lets you get notifications on Slack or HipChat/Stride whenever your brand, competitor or favorite topic is measured on a number of social media sites and blogs.

Pricing model: Free.

This platform sends you notifications of what thought leaders in your niche are saying. This is good for news media related business since they need to stay in touch with what thought leaders are saying

Pricing model: Paid subscription.

This tool identifies what your competitors and social media Influencers are sharing the most. This knowledge can assist you in creating shareable content similar to or better than those of your competitors and know the influencers to contact to help you share your social media content.

Pricing model: Free.

 

GetSocial tracks dark social and private messaging shares. This allows you know social media marketing posts that were shared via copy and pasting and some other means that other analytics platforms do not measure.

Pricing model: Paid subscription with a free trial.

Social Searcher is a social media search engine.

Pricing model: Freemium.

Twilert is a social monitoring tool that sends real-time tweet alerts to you about your brand and competitors.

Pricing model: Paid subscription with a free trial.

Google Trends is a quick way to monitor trending topics all over the world in real time. This can help in crafting spontaneous trendy social media marketing campaigns.

Pricing model: Free.

SocialClout offers basic social media monitoring, management, and analytics services.

Pricing model: Freemium.

Fresh Web Explorer is another good brand, competitors, and keyword monitoring tool.

Pricing model: Freemium.

Just search for a keyword and get real-time social media results using Socialmention. You can filter what you search for by type too. For example, you can search for images or content posted on blogs only

Pricing model: Free.

RiteTag is the place to go if you want to find out if your hashtag will be potent enough. RiteTag is also used for auto- hashtagging your social media posts. It also sends alerts to you when hashtags you follow begin to trend.

Pricing model: Paid subscription with a free trial.

 

Any social media marketing company in Nigeria that incorporates Reddit into its social media marketing plans should definitely check out this tool. It provides all social listening features for the Reddit platform

Pricing model: Freemium.

This tool helps you discover conversations about your brand online. It also lets you know niche web pages or blogs you can guest post on so as to increase your brand’s visibility.

Pricing model: Paid subscription with a free trial.

 

Brandwatch gives you access to real-time consumer insights so as to predict what consumers want.

Pricing model: Request for the demo to find out.

 

Social media marketing companies in Nigeria can monitor how far their campaigns have reached online, who is talking about their campaigns and social media influencer that would be perfect for their campaigns by using this tool.

Pricing model: Paid subscription.

 

Brand 24 helps your business easily identify online mentions and also segment them based on nature of the comments. Negative comments can then be paid special attention to.

Pricing model: Paid subscription with a free trial.

Watch That Page enables you to monitor your favorite web pages so that you receive notifications when there is an update on these pages.

Pricing model: Freemium.

 

BuzzBundle is a social media monitoring that also offers some great social media management features. It can be used for scheduling posts and replies on blogs and social media websites alongside brand monitoring.

Pricing model: Paid License.

Tools for Social Media Content Curation

I know. Flickr is more of a platform than a tool but it does offer a great place to get beautiful photos to post on other social media sites. It is a good place to back up your photos too.

Pricing model: Freemium.

 

This tool provides the ability to have a personal feed of select publications, blogs, videos from YouTube channels and much more.

Pricing model: Freemium

Scoop.it helps marketers easily curate content on specified topic making it faster for them to spin content and publish on their platforms.

Pricing model: Freemium for individuals. Large marketing teams need to contact Scoop.it for details.

 

Easily save the content of interest with Pocket. Pocket not only helps you save content, you get to access it in a very beautiful and organized environment.

Pricing model: Freemium.

Bundle Post gives you a unique social stream by aggregating any feed you put into the system and updating it. This means you can put your Google Alerts feed, RSS feeds and more into Bundle Post. It also allows for social media post scheduling

Pricing model: Paid subscription with a free trial.

 

Nuzzel is mainly for very busy marketers that want to be the first to know the latest industry news. It is a personalized news discovery and curated newsletter platform.

Pricing model: Free.

 

This platform helps marketers curate content for social media by hand. Marketers can manually approve suggestions too.

Pricing: Freemium.

Tack lets you browse user-generated content on Instagram, ask for permission and use the content for your social media marketing.

Pricing: Paid subscription with a free trial.

 

PowerPost is for content creation, curation, and distribution. The tool provides you with assets to boost the effectiveness of your social media marketing campaigns.

Pricing model: Request for demo to find out

 

Social media managers in Nigeria should just go to this site, click on the “Add Zest to New Chrome Tab” button using their Chrome browser and get access to relevant content worthy of curating and building on. That’s all.

Pricing model: Free.

Yopto is a content curation platform that gives you the power to turn user-generated content into marketable content.

Pricing model: Freemium.

Waaffle is a simple tool for curating user-generated content and monitoring your brand or competitors online.

Pricing model: Paid subscription with a free trial.

Tools for Social Media Research

 

Buzzsumo in addition to its content curation and social media monitoring features provides in-depth content research features. This can help social media marketing companies in Nigeria know the best type of content that resonates with the audience when it comes to social media marketing in Nigeria

Pricing model: Paid subscription with a free trial.

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Knowem lets you search up names of social media profiles so you know which ones are available for your new brand to claim.

Pricing: Freemium.

SimilarSites helps digital marketers find sites that are similar to the ones they already use or love. This way, they can increase the network of websites they get resources from.

Pricing model: Freemium.

Alltop provides links to some of the world’s most interesting articles on different topics. It also allows for a personal feed where one can choose from a list of sites to follow.

Pricing model: Free.

Tagboard is good for real-time social media marketing. It can be used to display live social media content at live events based on tags.

Pricing model: Paid subscription per event.

GroupHigh is a tool to find bloggers and influencers that can help be integrated into your social media marketing plans.

Pricing model: Request for a demo to find out

 

TagDef helps you know the definition of individual hashtags.

Pricing model: Free.

Spredfast is a social media platform that offers in-depth Facebook research.

Pricing model: Request for the demo to find out.

Tools for Social Media Engagement

 

Keyhole is a tool for social media monitoring that can be used to track your brand mentions so you can keep up your brand engagement level.

Pricing model: Paid subscription with a free trial.

Storify lets you leverage live blogging with ease. It also allows you capture results for your hashtag campaigns.

Pricing model: Freemium.

Klout suggests shareable content to you. It also offers basic social media management features and analytics.

Pricing model: Request for a demo to find out.

 

Beatrix is a tool that creates more content from already existing content by remixing it. Its main aim is to maximize content usage and auto-suggest relevant content.

Pricing model: Paid subscription with a free trial.

 

Likeablehub offers content ideas based on your topic and industry. It also offers a TurboPost feature that does amplification and paid distribution of your content on social media websites.

Pricing model: Paid subscription.

 

Narrow helps works by interacting with Twitter users that are talking about subjects relevant to the audience you want to attract.

Pricing model: Paid subscription.

Repost makes it easy to repost your favorite photos and videos on Instagram while giving credit to the original Instagramer. Repost can be an effective way to make reposts that have proven track records of engagement.

Pricing model: Free.

This is a great content curation tool. It also helps you filter the websites you want to pay attention to by viewing RSS feeds in one browser tab.

Pricing model: Freemium.

Intellifluence is a good way to connect with influencers and have them engage in your social media marketing.

Pricing model: Paid subscription with a free trial.

Tools for Social Media Design

Pixabay offers a large collection of stock images and videos to use for social media marketing. Social media marketing companies in Nigeria can get a lot of beautiful visual resources from here.

Pricing model: Free.

This tool helps marketers get the right dimensions for social media images.

Pricing model: Free.

Powtoon is a platform to make animated explainer videos for social media marketing campaigns.

Pricing model: Freemium.

Visually is a platform to get real designers work on visual content for your social media marketing campaigns

Pricing: Quote available upon request

 

Canva makes creating visual content for social media marketing simple and beautiful. It is also used for photo editing and design of other simple office documents.

Pricing model: Freemium.

This design app makes gives you the power to create beautiful designs for social media posts in a very short amount of time. It comes with customizable themes.

Pricing model: Freemium.

Viral Tag could easily fall under the social media management tools grouping but it a fantastic visual appeal. It has a Canva integration that makes image edit seamless.

Pricing model: Paid subscription with a free trial.

 

Crello is a simple design tool similar to Canva. It does offer more templates and stock images than Canva as at the time of this writing.

Pricing model: Free.

Vennage provides you with a lot of templates to help make beautiful infographics with little design knowledge.

Pricing model: Freemium.

Tools for Social Media Design

 

Woobox is a complete package if you’re looking to create social media contests that collect leads for your businesses.

Pricing model: Freemium.

Short Stack helps marketers run effective Instagram and Facebook contests. It has all features to effectively capture leads, sort winners and display results on any platform.

Pricing model: Freemium.

 

With Strutta, social media marketing companies in Nigeria can run prize raffles, Instagram contests, Facebook contents, internal employee contests, in-store giveaways, photography competitions and more

Pricing model: Pay per use/feature.

 

This Platform offers allows you to run video contests, vote contests, Instagram hashtag contests, essay contests, sweepstakes and more.

Pricing model: Paid subscription with a free trial.

 

Votigo is another alternative to the aforementioned tools for social media contests.

Pricing model: Paid subscription with a free trial.

Other Tools

Around.io is a solution to promote e-commerce products on social media through its integration with popular e-commerce platforms. It also allows the scheduling of promoted e-commerce products.

Pricing model: Paid subscription with a free trial.

 

Bitly is a top link management tool. It helps you customize and track your links.

Pricing model: Freemium.

This tool is a Bitly alternative for Google account owners.

Pricing model: Freemium.

This is a simple tool to add a Google+ widget to your website. It can help in getting more google plus followers.

Pricing model: Free.

Juicer is a tool that aggregates your social media account posts or brand hashtags and then displays the feed on your website with options for custom styling.

Pricing model: Freemium.

This is a great tool to use if you want your tweet to be longer than the stipulated length.

Pricing model: Free.

GroupTweet lets contributors tweet from one Twitter account without sharing Twitter passwords.

Pricing model: Freemium.

TweetDeck enables you to keep tabs on your tweets, mentions, messages and timeline activity.

Pricing model: Free.

Clicktotweet is a way to increase the ease with each users can share a piece of content as a tweet. Users just have to click on a generated link to tweet your content. Simple !

Pricing model: Free.

 

SecureMySocial sends instant warning notifications when your business account says something on social media that may negatively affect your business. It prompts account handlers to eliminate harmful content.

Pricing model: Paid subscription.

This tool helps social media marketing companies in Nigeria analyze and optimize their social media business pages and profiles.

Pricing model: Freemium.

Grammarly is a tool to help check if content you are posting online is written correctly. This tool is very good if you are keen on making less grammatical errors while posting online.

Pricing model: Freemium.

Gifs is a tool to create Gifs for your social media posts.

Pricing model: Freemium.

Rebrandly doesn’t just shorten your links, it allows you to customize the branding of your links. Link trust can be increased this way.

Pricing model: Freemium.

Ghost Browser helps you switch between websites on one browser window without having to log in every time. Social media marketing companies in Nigeria should definitely use this tool to increase productivity.

This tool tells you to add a subject and then comes up with content title ideas that are likely to go viral.

Pricing model: Free.

This list is very comprehensive but like life, it’s not perfect, so if there’s any tool you would like to suggest, our comments section is wide open. If you feel overwhelmed by these tools and would rather have a social media marketing company handle your company’s social media marketing, feel free to fill this form.

145 Tools for Social Media Marketing Companies in Nigeria

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