Social media becomes more and more integrated with business, almost inseparable, and for a good reason. The combination of text and visuals can make a journey to your online store’s checkout fast and fun: with the effort vs. impact ratio in mind, there might be no better way to acquire leads and customers than on social media.

With the exposure comes the responsibility: your customers will see your Instagram videos while lazily surfing through their feed, and with so much money and effort invested, the ad better be effective. Your customers will look you up on Twitter to see how legit and trustworthy your company is. And of course, they will send you a Facebook Message at 2 AM instead of the good ol’ email and expect an immediate response about why their furniture delivery is late.

And you?

You have no choice but to turn it around, take one step ahead of your competitors, and make social media marketing your forté. Your main incentive here is to make your social media content valuable and shareable, to market your product and tell your story sincerely and compellingly, and with all that — naturally — convert your dubious leads into loyal customers.

So how do you do that? Start with a strategy, and we’re here to help you with it. To all your questions, including what should one do with the angry 2 AM Facebook text, you’ve got your answers below.

Take a look at our 12 resources for a brilliant social media marketing strategy:

1) Social Listening: an Exhaustive Guide to Generating Relevant Content Ideas Using Social Media

Social listening is a neat tool to add to your marketing toolbox: it helps you stay in-the-know about what is going on online about your brand, your industry, or relevant topics. Our social media and outreach coordinator Rebecca shares her social listening process, techniques, and tips to help you gain valuable insight into your target audience and generate fresh content ideas.

2) 6 Foolproof Ways to Optimize Your Site for Viral Sharing

Once your post or article goes viral, you’re fueling your website or business with a rocket engine, instantly multiplying your visibility. And that’s the key: you need to give people a reason (or six) and make it easy to share your content. We’ve got it all covered for you.

3) The Smart Guide to Optimizing Content for Almost Every Social Media Platform Out There

Every social platform has its own purpose, audience, and etiquette — not even mentioning the marketing techniques. In our smart guide, we break down which social media platform is right for your business, what kind of content is best performing for each of them, and how to optimize your posts in a way that speaks to the audience, boosts your online visibility, and scales your business.

4) The Ultimate Guide to Building an Effective Content Distribution Strategy in 2019

The good news: your blog will get your business far, help you acquire new leads, and land you some sweet deals if you distribute your content properly on social media. The bad news: a little work, patience, and creativity is required. In this guide, we will reveal our well-kept secrets to building an effective content distribution strategy. We will guide you step-by-step through the process that includes planning, distributing, measuring, and proper adjusting of your strategy.

5) Experts Share Their Best Social Media Lead Generation Practices for 2019

We asked 18 social media marketing experts what was their best lead gen strategy in 2018 and how do they plan to develop it in 2019. They broke down their favorite techniques, practices, and insights for your inspiration.

6) 7 Proven Ways to Acquire New Clients Through Social Media

Just like you are on social media, so are your rivals, and both of you are potentially chasing the same client. This is where unorthodox marketing comes in handy: combined with hustle, work ethic, and a willingness to try something different that your rivals haven’t yet considered, the 7 unorthodox ways to acquire new clients through social media that we’re going to take a look at in this article could be just what you need to take your business to the next level.

7) Here Is Why You Need to Use Facebook Messenger Bots to Escalate Your Traffic, Conversions, and Sales

How do you improve relationship with your customers and your support service? How do you boost your sales and conversion rates? And most importantly, how do you answer your customer’s pesky 2 AM Facebook texts about the failed furniture delivery — and keep your customer and your sleep schedule? To all of that and more, find your answers in our article on Facebook Messenger Bots.

8) How Does Social Media Marketing Help SEO?

On the surface, SEO and social media are two different strategies. Yet they both share a common goal: to accelerate your growth. The dark days of when social media profiles struggled to rank on Google are now over: Facebook, Twitter, Instagram and LinkedIn all show up on Google, they all have their own search engines, and they can all help you get backlinks and new customers. If you aren’t convinced yet, we’re sure the article will change the way you look at — and use — social media.

9) Measuring ROI of Your Social Media Marketing Strategy – a Quick Guide

If you’re spending money on social media campains and aren’t measuring ROI, you won’t know if you’re getting your money’s worth. The problem, however, is that measuring ROI of your social media marketing strategy is tricky because there’s no single common denominator. So how do you overcome this obstacle? In the article, we share some tips that will help you get more out of your social media campaigns.

10) 7 Brilliant Ways To Use IGTV And Instagram Stories For Lead Generation

We get it. You’ve heard that Instagram has surpassed one billion users. You’ve also read that 25% of all Instagram ads are video, and you’ve been told that video is an awesome way to connect with your audience, and boost conversions and sales. And now you want in on it. The remarkable thing? We’ve just dropped an ultimate guide to creating a successful Instagram video marketing strategy. Perfect. Timing.

11) Ultimate Guide to Creating a Successful Instagram Video Marketing Strategy

It’s important to have some fun, but the main thing is to you’re offering value, educating, and informing your audience while marketing your products: it’s what IGTV was made for! In our guide, learn more about how you can implement IGTV your SMM strategy.

12) How We Multiplied Our Twitter Engagement in 1 Month – a Case Study

In times when you can buy literally everything — from likes on Facebook to followers on Instagram — there is one thing that you cannot put a price tag on: your audience’s engagement. In this case study, we will tell you how exactly we doubled our Twitter engagement organically in one month — and share a lot of tips.

Let us know what you think in the comments and share this list of SMM resources with your fellow marketers!