10 Social Media Marketing Tools to Boost Engagement, Traffic, Conversions

According to a 2019 report, 45% of the world’s population are social media users; that is, a whopping 3.5 billion people use social media platforms for their day-to-day interactions. To reach out to this massive audience, you need to supercharge your social media marketing strategies.

But what exactly is social media marketing?

In the simplest words, social media marketing involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

But you can’t play your social media marketing game without having the right social media marketing tools in your arsenal. Why are they important?

Social media marketing tools help you:

Hence, to enhance your social media marketing skills and to revitalize your social media game, we have prepared a list of the top 10 most sought after social media tools. Let’s dive into them one by one.

Buffer:

A tool to buff up your social media strategy!

Buffer is a social media management tool that helps users publish content, engage clients, and analyze their social media performance. It integrates well with different social media platforms like Facebook, Twitter, Instagram, LinkedIn and Pinterest. It allows you to schedule your posts on any or all of these social networks.

Advantages

Disadvantages

Cost:

Pro Plan $15/Month

Premium Plan $65/Month

Business Plan at $99/Month

Buzzsumo:

A must for content marketers!

Founded in 2012, Buzzsumo is a powerful online tool that allows you to find content that is popular by topic or on any website. It also helps you in providing customized content for your targeted audience.

Advantages

Disadvantages

Pro Plan $99/Month: Good for individuals and small teams

Plus Plan $179/Month: Good for growing teams

Large Plan $299/Month: Good for Agencies and big in-house teams

Enterprise Plan $499+ Per Month: Good for global organizations

HootSuite:

You will give a hoot about HootSuite; It’s simple, smart, and streamlined!

Founded in 2008, Hootsuite is a SaaS platform that helps you in planning, scheduling, and syndicating your social media posts. It covers almost every aspect of a social media manager’s role by connecting several social media accounts to a centralized social media management system.

Advantages

Disadvantages

Cost: Free version available

Professional Plan Rs. 1260/Month

Team Plan Rs. 6600/Month

Business Plan Rs. 45000/Month

Enterprise Plan

Gives you customized solutions, you can contact them for pricing.

Tailwind:

Tailwind will blow your social media strategy away!

Founded in 2011, Tailwind is the social media scheduling tool created specifically for Pinterest and Instagram. But, it is more than just that as it is an all-in-one marketing tool. Also, it has something called “Tailwind Tribe” that allows you to interact with other businesses and increase your followers count.

Advantages

Disadvantages

Pinterest Plus Plan $9.99 Per Account Per Month

Instagram Plus Plan $9.99 Per Account Per Month

The simplest way to your Instagram analytics!

Iconosquare is one of the best analysis and management tools for Facebook and Instagram. It helps you:

Advantages

Disadvantages

A free trial is available

Starter Plan $9/Month: For anyone who wants to get a better idea of the platform

Pro Plan $29/Month: For small businesses and professional marketers

Includes everything in the Starter Plan and also some additional features like advanced search, chat support, comment support and so on.

Advanced Plan $59/Month: For marketing teams

Includes everything in the Pro Plan and has an additional feature of ads monitoring.

Agency Plan: Contact their sales team for detail

It includes everything in the Advanced Plan and has some additional features like training and dedicated customer success manager.

Sprout Social:

Turn your sprouting social media strategies into a massive oak!

Founded in 2010, Sprout Social is a social media management and optimization platform that streamlines the process of managing and optimizing different social media profiles at once. It has the best mix of social media management and analytics to cater to all social media marketing needs of brands and agencies of all sizes.

Advantages

Disadvantages

A free trial is available

Standard Plan $99 Per User Per Month

Professional Plan $149 Per User Per Month

Advanced Plan $249 Per User Per Month

It Includes everything in the Standard Plan and also has some additional features like:

Automated Link Tracking and much more

Your go-to solution for Twitter marketing!

Founded in 2011, Audiense is a social marketing platform with actional tools that allows you to understand your audiences in unmatchable depth and engage with them intelligently.

Advantages

Disadvantages

Audiense Insights: It allows you to understand and identify any audience, and helps you make better marketing decisions, adapt your targeting, improve relevancy and drive.

Price: $359/Month or $299/month

Audiense Connect: It allows you to know your Twitter community better. It also helps you to monitor conversations and hashtags relevant to your business.

Keyhole:

Your perfect hashtag analytics for Twitter, Facebook and Instagram!

Keyhole is a social marketing tool that allows you to measure the impact of your social media campaigns. It helps you track the internet’s most influential influencers and discover how people feel about your brand and competitors online.

Advantages

Disadvantages

Professional Plan $179/Month

Corporate Plan $539/Month

Enterprise Plan $999/Month

Crowdfire:

Your social media management is simplified!

Crowdfire is one of the most powerful social media tools used by brands, businesses and agencies all over the world to drive social media engagement and growth. It offers many amazing features like scheduling, engagement, in-depth analytics and social listening.

Advantages

Disadvantages

Free Plan: For anyone who wants to give it a try

Plus Plan $7.48/Month: For solo-preneurs and small businesses

Includes everything in the Free Plan and has some additional features like:

Premium Plan $37.48: For medium businesses

Includes everything in the Plus Plan and has some additional features like:

VIP Plan $74.98/Month: For agencies and larger businesses

Includes everything in the Premium Plan and has some additional features like:

Add and manage two profiles and much more

SocialPilot:

Your robust social media marketing tool!

SocialPilot is a SaaS product and a comprehensive social media marketing tool that helps professionals, teams and businesses in increasing their brand awareness and driving more traffic to their websites. It also allows them to automate their social media management and analyze their social media performance.

Advantages

Disadvantages

Small Team Plan $41.66/Month

Professional Plan $25/Month

Agency Plan $83.33/Month

Enterprise Plan: Contact their sales team for details

Conclusion:

78% of small businesses leverage social media platforms to attract new customers. 63% of consumers choose brands with an informative social media presence for their products and services.

We can’t deny the fact that investing in a social media tool is like connecting your business with the customers more strongly than ever. With several social media tools available out there, choosing the right one could be difficult. Hence, this article is meant to give you an in-depth insight into the top 10 social media tools and help you make an informed decision. But, like pros, cons are also an integral part of any technology so in case you are still not satisfied and want to explore, even more, you can check out the equally important social media tools given below:

Divya Vattikuti is a Digital and Content Marketing Professional with 8+ years of experience. Her main gig is creating brand content that is conversational, engaging and adds value to people’s lives.

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