Did you know that the ecommerces market is one of the busiest and most competitive in London? In the first half of 2019 alone, it has already grown by 12%. That is exactly why more and more entrepreneurs are becoming interested in opening their own business and start selling products online.
If you are thinking of opening your own online store or are looking for ecommerce tips to improve your results, this article is for you. Check out some of the main aspects and differentials that you must offer to stand out from the competition and win more customers.
1. Use a professional platform
First, it is important to talk about the structure of your virtual store. Today, creating your ecommerce is not at all complicated, considering that there are already several ecommerce platforms that can help you do this within a few minutes.
Using a professional platform will help you to optimize various aspects of your business, such as:
Registration of products and customers;
Among many other features.
Therefore, if you have not yet decided which ecommerce platform to use, check out our list of recommendations.
2. Offer service through online chat
In addition to offering a professionally designed page with all the features your customers expect to find in an online store, another excellent ecommerce tip is to invest in customer service and offer a personalized experience for each of your visitors.
Therefore, install an online chat on your page and be able to monitor and approach visitors in real time, as well as answer your questions and solve problems without having to look for information from other sources.
Today, online chat is considered the preferred service channel by the digital consumer, as shown by multiple statistics.
So don’t be left behind by your competitors and be able to chat with visitors and apply sales techniques while browsing your categories and products.
Remember, you can easily install Websites Are Us for free on your ecommerce page or platform!
3. Focus on customer loyalty
Did you know that the cost of customer retention is 5 times cheaper than the cost of acquiring new consumers in your ecommerce? Check out some of the data presented by Annexcloud, which gathered several researches on the subject:
A customer who has already purchased at your online store once has a 60% chance of making a new purchase. On the other hand, a new visitor who has not yet purchased from you has only a 20% chance of making the first purchase;
On average, 20% of an ecommerce customer base is responsible for 80% of its revenue;
Despite its importance, only ⅔ of the companies invest and prioritize customer loyalty;
Finally, increasing your chances of retention by just 5% can mean an increase of up to 25% to 95%, according to a famous survey conducted by Bain & Company.
Knowing these numbers, we could not fail to talk about the importance of retaining customers among our ecommerce tips.
There is no magic formula for retaining consumers, but there are actions that can help you achieve this goal. To learn how to retain customers, check out this dedicated content with 10 techniques you can apply in your business.
4. Create your sales funnel
A sales funnel is a strategic model that helps you visualize the entire customer journey in a more practical and structured way – in addition to helping you organize your sales processes and marketing strategies using the funnel as a basis.
So, if you haven’t created your funnel yet, consider doing it as soon as possible so that you can qualify leads and structure your communication so that you can convert them from prospects to leads, and from leads to customers.
At the top of the funnel, it is necessary to invest in actions that help customers discover and recognize that they have a problem – and that it can be solved by the solutions or products offered by their ecommerce.
In the middle of the funnel, when visitors have already shown interest in your products and have been converted into leads, it is time to run campaigns and present differentials so that you can generate sales opportunities.
At the bottom of the funnel, finally it’s time to hit the hammer and close negotiations, invest in both marketing actions and the presentation of discounts and apply sales techniques to take the customer off the wall and prevent him from buying from his competitors.
5. Manage customer relationships
Managing the relationship with your customers is one of the ecommerce tips that we could not fail to include. We’re talking about structuring your communication and using systems designed to help you do just that, as is the case with CRM systems (Customer Relationship Management).
Using a CRM together with your sales funnel, you can track actions and activities of your service and sales team, such as: contacting the customer, sending a quote, charging the customer for return, presenting a discount coupon, making follow up (monitoring), send NPS assessment, among other tasks.
In addition, CRMs help you qualify leads and can be integrated with your customer service platforms, such as the online chat itself on your page.
6. Invest in email marketing
Even today, email marketing is one of the best channels for sending promotions and attracting the attention of your consumers. This is unlikely to change in the years to come. Check out some of the statistics presented by Rock Content regarding email marketing in London:
76.7% of national companies adopt e-mail marketing strategies. Of these, 91% believe in its effectiveness;
94.3% of companies that do not do email marketing still claim to want to adopt the strategy in the future;
83.2% of companies that employ this type of strategy use an email marketing tool.
Therefore, invest in this channel and send Newsletters, promotions, call attention to your loyalty program and other differentials presented so that you can reactivate customers and generate new customer opportunities.
7. Strengthen your presence on social networks
Just like email marketing, social networks are also an excellent platform to engage your target audience, carry out digital marketing campaigns (such as retargeting on Facebook) and make more and more people aware of your brand.
However, before you simply create accounts and pages for your ecommerce on social networks, study your audience and find out which one you are most likely to engage with.
For example, there is a significant difference in the type of content shared on business profiles on Instagram and business pages on Facebook.
And of course, remember that you can still invest in influencer marketing to boost your reach in a select group of customers.
8. Be available on mobile
Using smartphones or tablets to buy is a trend that will continue to grow in the coming years according to several studies and references obtained from previous years.
Therefore, having a fully responsive and mobile-friendly page is one of the most important ecommerce tips on this list.
In order to have numerical references, in 2018, ecommerces in the mobile, multi-category and fashion niches made 46.7%, 42.39% and 37.41% of their sales through mobile, respectively, according to the World of Marketing.
9. Plan your annual schedule
Another important aspect for every online store is to plan the annual schedule and structure the actions and strategies that will be applied for special dates, such as Black Friday, Christmas, New Year, Mother’s Day, Parents, or essentially any other pertinent date to your business.
Ecommerces from different niches can leverage specific dates to boost brand awareness and attract more visitors.
So, don’t wait until the last minute, have an annual plan so that you can be prepared when these opportunities to generate more online sales appear.
10. Request feedback from your customers
Finally, it is very important to give your consumers a voice and request feedback so that they can assess the quality of your products and services.
Only then will you be able to identify problems as quickly as possible and make adjustments or corrections before they can negatively impact the online shopping experience of multiple customers.
Conduct satisfaction surveys and even ask customers to leave comments on your product page stating how they liked the speed of delivery, the quality of the product itself, among other factors.
Follow ecommerce tips and leverage your business
We hope these tips can help you boost your ecommerce business or start your journey with creating and launching your online store on the right foot.
Don’t forget, putting your products up for sale on the internet is just the first step. So that you can retain visitors, offer real-time assistance and increase your chances of conversion, install Websites Are Us for free on your page and measure your results.