One of the first and most important things to remember when journeying towards the perfect SEO optimized website using Shopify is that you are entering into an area of the web with perhaps the highest rate of failure anywhere, 90.63% to be exact. Yes, that was not a typo you are reading it correctly, 90.63 percent of the content on the internet receives no traffic from Google whatsoever, according to research conducted on over a billion web pages just this year. And although the reasons for this may vary, there is a general consensus that it is due to the shared misconception that great content alone is enough to carry you to the upper echelons of search engine rankings. Although this isn’t false in its entirety as good content does count, make no mistake about it, it is only a small fraction of a much larger equation to the SEO gold standard, one that only 9.37% of the internet seems to get right. And although it may seem like an impossible code to crack in the face of such depressing odds, it is possible to count yourself among that 9.37%, and we’ll show you how to do it in an hour!
Since search engine optimization is all about getting the content of your Shopify site on to the first thing a Google user comes across should he or she input a keyword onto their computer, it helps to make sure you build that content around things that people are looking for, or simply put, things that they search for. You can have the best, most SEO optimized content of all the internet on your website, but writing that content on an obscure, highly unknown topic only you are familiar with is as close to Shopify suicide as you can get.
15 Minute’s
This is a very important entry on the list since Google does not rank pages that aren’t indexed. You can run a quick diagnostics test to see whether your Shopify site appears on Google’s search engine, simply input site:[url] to see whether your site or any of its contents are indexed on Google’s search engine. Whenever your site doesn’t appear on a browsers search engine it is usually due to minor bugs in your site’s layout and code, errors that can easily be rectified to fast track your Shopify site to the perfect SEO optimized frequency.
15 Minute’s
30 Minutes in total so far!
Search engines always return the most relevant results for a query, and most search engines know that most queries entered into their search engines are done so for research purposes rather than by individuals looking to make a purchase. This is why Google will bring up a site that recommends beauty products over one that sells them whenever beauty products are queried on their search engines. All search engines operate by this rule which may seem like a bad thing for anyone in the dropshipping business, but it needn’t be so if you follow these rules:
15 Minutes
45 Minutes so far, and you’ve already improved your SEO by 70%
This entry on the list is common to almost all SEO guides, either online or in print, and for good reason too. Backlinks are probably one of the most important deciding factors when it comes to gaining organic traffic from a search engine and it is the go-to for any SEO expert advising a client on how to improve their rankings. This is because the majority of websites that get SEO optimization right, have a solid base of backlinks behind them as a testament of its importance.
The hour is finally up and you have a better more optimized Shopify site that’s guaranteed to bring you tons of organic traffic and sales, come the end of the month. Now that’s what I’d call an hour well spent, and as usual Product Mafia is here to ensure you reach that fabled pot of gold at the end of the dropshipping rainbow.
