20 Ecommerce Tips to Prepare for Black Friday – Cyber Monday

“Optimise your push campaigns to create a brand new revenue stream worth 2% of your revenue!”

Max Saleh – E-Commerce Personalisation Consultant @Segmentify

“Test your site in the most realistic way possible and push it to its limits!”

Alistair Morrison – Head of Business Development @Tribe

“Think about every aspect of the customer journey!”

Brett Lawrence – Business Consultancy Director @Inviqa

“Why and how you should really focus on getting your promotions right!”

Chloë Thomas – Author and Podcast Host

“Prepare, be COVID friendly and expect the unexpected!”

“Make refunds clear, build your mailing list and retarget for future events!”

Gary Hammond – Head of Product @Kooomo

“Put yourself in your customers’ shoes when launching your promotions!”

James Barlow – UK and IRL Manager @Akeneo

“Keep it simple!”

Jimmy Hickey – Founder @Findlay Hats

“Don’t burn your runway at the expense of long term growth and don’t burn yourselves out!”

Josh Boone – Founder @Pure Web Results

“How merchants can ensure success during the Black Friday, Cyber Monday and Single’s day period!”

Josh Taylor – Sales Manager @Adyen Manchester

“Know your credit card limits and charges from your bank!”

Kevin Urrutia – Founder @Voy Media

“Make sure your ratings and reviews are sorted!”

“Perfect the customer experience after the buy button!”

Sara Arthrell – Global Product Marketing Director @Brightpearl

“Make your buyer the hero of the story you are telling!”

Sarah Braud – CEO @Braud Creative

“Model and prepare the teams for different scenarios to ensure profitablitlity and a seamless customer experience!”

Simon Calvert – Founder @Future Today Retail

“Create the best user experience, be honest and do a post-mortem to learn for next year!”

Simon Homent – Head of Online @GAME Digital

“Start early, control your supply chain and be creative!”

Sinem Yazici – Strategic Partnerships Lead @Byrd Technologies

“Having marketed through a dozen Black Fridays and Cyber Mondays, here’s what you need to know for 2020!”

Stephen Carl – Founder @Needle Movement

“Never assume the user journey is perfect on your site, keep testing and improving it!”

Tadhg Bowe – Magento Solutions Consultant @Monsoon Consulting

“Get your back office and suppliers in check!”

Tash Jones – European Channel Manager @SmartFreight

Use the online HTML beautifier website to easily edit and convert the markup code for web pages!